A new poll came out last week by the Pew Research Center that shows that 98% of Americans are aware of the Census, and 84% definitely or probably will participate.
While that’s good news, we know that the remaining 16% is made up of some of the people we work with every day. The poll says that Black and Hispanic adults and people with lower incomes are more likely to say they probably or definitely will not fill out the Census.
The poll showed that when people believe that the census is important to the country or beneficial to themselves or their communities, they are more likely to respond. This underscores the message research we’ve seen that says when someone knows that filling out the Census will help their community, they are more likely to complete it. 
Read the full article here.