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Data is critical to effectively and efficiently tackle the factors and symptoms of chronic poverty. However, sifting through countless datasets to identify relevant and substantive information can be a daunting task.  This issue was addressed at the National Association of Counties, Rural Action Caucus Symposium in December, 2016 by the Social and Decision Analytics Laboratory. This presentation features information from an expert panel on identifying metrics, measuring success and using data to tell your county’s story.