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This paper, after addressing the important issue of labeling service integration efforts, describes a number of service integration principles and constructs. First, it elaborates on two key dimensions—relationship intensity and institutional similarity—critical for understanding any particular integration effort. Second, it proposes a strategy for framing integration efforts based on these two dimensions. Third, it considers the implications of this framework for developing an integration agenda. Finally, it identifies the basic components of all integration efforts within the context of a dynamic, rather
than static, operating environment.