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To build a larger constituency for innovative and robust approaches to social policy and social services, 2Gen advocates need to communicate clearly and carefully. This framing “playbook,”  from the FrameWorks Institute and Ascend at Aspen Institute is intended for “the choir:” agency leaders, social service professionals, advocates, and families leading their communities and constituencies toward two-generation approaches for supporting families. This resource provides guidance on making intentional choices about where to start, what to emphasize, and what to leave unsaid.