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To build a bigger constituency for innovative and more robust approaches to social policy and social services, two-generation advocates will need to communicate clearly, and carefully.

This framing playbook is intended for “the choir” – the agency leaders, social service professionals, and advocates, including families, who are leading their communities and constituencies toward two-generation approaches to supporting families. It offers guidance on how to make intentional choices about where to start, what to emphasize, and what to leave unsaid.