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The National Community Action Partnership is pleased to announce that we have produced a customizable commercial that Community Action Agencies can use to raise visibility within their local communities during the COVID-19 national health crisis, so that customers and other community members know your agency is open and providing services. We have a 15-second and 30-second version of the video in both English and Spanish. Each version includes a subtitled cut of the video and one without subtitles. We have intentionally left space at the end for you to include the name of your agency, its contact information, and/or logo – it’s completely up to you.
In order to customize the final frame, you’ll need to have access to editing software such as Final Cut Pro, iMovie or Adobe Premiere Pro. Download links for every video as well as instructions for editing are included in the .pdf documents contained within this Dropbox folder. If you do NOT have access to video editing software, the producers of the video are happy to create your customized video for you. They have agreed to do each individual video for $100. Please contact Scott Elliott for more information at: firstname.lastname@example.org.
Please note that the Dropbox folder includes files for both Windows and Mac OS X. Fonts as well as SRT files for creating subtitles for videos uploaded to Facebook, YouTube, or Twitter are also included. Both English and Spanish language scripts are included to assist you in creating subtitles for your videos.
These videos can be broadcast on local television stations or promoted via social media. If you decide to promote via social media, we encourage you to upload your video directly to Facebook or Twitter, rather than sharing a YouTube or Vimeo link, as it will draw much more engagement.
If you have further questions regarding these videos, please feel free to e-mail Johnny Eudaly, our Communications and Branding Assistant.