Community Action Votes Campaign Toolkit

#CommunityActionVotes Campaign Toolkit

COVID-19 means the upcoming election will be unlike any other, so we put together this step-by-step toolkit to help make voter outreach a little easier for you. All of the materials in the #CommunityActionVotes Campaign Toolkit below are ready-to-use, but can be customized according to your preference and needs. The toolkit includes social media and email graphics, captions, email text, and an editorial calendar.

If there are additional items you need for this campaign, please reach out to us by email.

Click here to download How-to Guide as PDF.

Social Media Captions

Your voice matters. Register to vote now at www.vote.gov! #communityactionvotes #2020election

Stay safe by voting absentee. Learn how at www.vote.gov #communityactionvotes #2020election

Absentee ballots = mail-in ballots. Have you requested yours? Go to www.vote.gov #communityactionvotes #2020election

Election Day is November 3rd. Are you ready to vote? Go to www.vote.gov #communityactionvotes #2020election

Registration deadlines are coming soon! Go to www.vote.gov to register now #communityactionvotes #2020election

Have you requested your absentee ballot? Go to www.vote.gov to learn how #communityactionvotes #2020election

Make sure your community is represented! Vote in the 2020 Election. Go to www.vote.gov to learn how. #communityactionvotes #2020election

Email Templates

Our email templates are ready to use! Just copy and paste the text into your standard template, along with the email banner.

Email Template 1:
To encourage voter registration.

Email Template 2:
To encourage absentee/mail-in ballots.

Click to download.

Schedule

The #CommunityActionVotes campaign is designed to encourage voters to register and request absentee/mail-in ballots on time. With that in mind, we want to keep our outreach persistent and consistent.

Recommended email schedule:
2x per month,
Tuesdays between 10 and 11:30am.

Recommended social post schedule:
4x per week across all channels,
Post once in the AM and once in the afternoon.

Other ideas:

Do a Facebook/Instagram Live to answer questions about voting in your state.
Host a virtual pep rally to encourage voter registration.
Mail voter info postcards to your community members. Click here to request free printed postcards.
Wear a voter button everywhere and post on social! Click here to request free Census buttons.

Additional Resources

2020 Voter Deadlines by State
Do’s and Don’ts of Voter Registration (Private CAAs | Public CAAs)
Webinar: Voter Registration & Community Action
Rock the Vote
Vote.org

Social Media Graphics

These GIFs promote engagement through animation. You can download and upload the files the same way you would with an image (PNG, JPG, etc.). Right click to download!