Census Summer Campaign Toolkit
The Census in the time of COVID is challenging, so we put together this step-by-step toolkit to help make Census outreach a little easier for you. All of the materials in the #CensusSummer Campaign Toolkit below are ready-to-use, but can be customized according to your preference and needs. The toolkit includes social media and email graphics, captions, email text, and an editorial calendar.
If there are additional items you need for this campaign, please reach out to us by email.
Click here to download How-to Guide as PDF.
Social Media Caption Samples
Have you submitted your census yet? Time is running out! Go to my2020census.gov to complete your census today – it only takes 10 minutes and can make a **BIG** impact on your community! #CensusSummer #Census2020
Care about your community? Complete your census! 10 minutes of your day could mean tens of thousands of federal dollars for your community. Go to my2020census.gov to complete your census today. #CensusSummer #Census2020
Did YOU know?? The Census determines how many representatives your state has in the House, how many Electoral College votes your state gets, and how the voting districts are drawn. Complete your census today! Go to my2020census.gov. #CensusSummer #Census2020
Children and BIPOC are some of the most under-counted populations in the census, which means their schools, hospitals, housing, and social programs aren’t getting the proper federal funding! Tell your friends and neighbors to complete the census – EVERYONE counts! #CensusSummer #Census2020
The Census determines federal funding *and* your political power. Complete your census today to ensure your community gets proper political representation! Your vote counts – and so does your census! Go to my2020census.gov today. #CensusSummer #Census2020
Census data determines federal funding for schools, roads, hospitals, and other critical services! Make sure your community gets its fair share by completing your census today. Go to my2020census.gov. #CensusSummer #Census2020
Did you know you’re worth $20,000? On average, for every person counted in the #2020Census, their state gets about $2,000 in federal funding every year for 10 years. That’s a lot of money! Make sure your state gets its fair share – complete your census today! Go to my2020census.gov. #CensusSummer #Census2020
Email Template 1:
To encourage self-response.
Click to download.
Email Template 2:
To encourage getting others to submit their census data.
Click to download.
More templates coming soon!
Recommended email schedule:
2x per month,
Tuesdays between 10 and 11:30am.
Recommended social post schedule:
4x per week across all channels,
Post once in the AM and once in the afternoon.
- Do a Facebook/Instagram Live to answer questions about the Census.
- Host a virtual pep rally to get out the count.
- Mail Census postcards to your community members. Click here to request free printed postcards.
- Wear your Census button everywhere and post on social! Click here to request free Census buttons.