2021 COMMUNITY ACTION MONTH TOOLKIT
The purpose of the 2021 Community Action Month Toolkit is to provide resources to promote your Community Action Agency and to raise awareness of Community Action Month this May. We encourage you to share your stories throughout the entire year, but Community Action Month is a great way to showcase your successes in empowering struggling families. To those ends, this toolkit contains templates of social media posts, press releases, government proclamations, fundraising ideas, video production tips, and event and activity information that your agency can use to increase your visibility!
Click here to download the toolkit.
COVID-19 QUICK GUIDE
BOARD ENGAGEMENT GUIDE
The Community Action & COVID-19 Quick Guide is a companion piece to the 2021 Community Action Month Toolkit, equipped with ideas and resources to help you stay safe while you celebrate.
Click here to download the guide.
The Board Engagement Guide provides ideas and tools to help CAA board members actively participate in Community Action Month activities and events.
Click here to download the guide.
COMMUNITY ACTION MONTH CALENDAR
Please join us in an array of exciting activities that we’ve outlined in the Community Action Month Calendar, which includes daily themes and hashtags along with guidance for sharing sample memes and social media posts.
Click here to download the calendar.
COMMUNITY ACTION MONTH SOCIAL MEDIA GRAPHICS
Please consult the CAM Calendar for guidance on how and when to post the graphics provided in this section. Click the images to download.
Motivation Monday, May 3
SOCIAL MEDIA CREATOR
On Mission Monday, May 10, use our template to create a graphic promoting your agency’s mission. On May 31, the last day of Community Action Month, use our template to design a thank-you graphic expressing gratitude to everyone who participated in another successful Community Action Month. Click the images to download. For instructions, click here.
COMMUNITY ACTION VALUES GRAPHICS
The following graphics can be used any day during Community Action Month and beyond. Click the images to download.
To support the Community Action Network’s continued emphasis on equity, we’re pleased to provide the following collection of social media graphics which you can share during Community Action Month and beyond. Please note that some of the graphics we’ve included are specific to a particular holiday or month-long observance that does not take place in May, such as our Juneteenth (June 19) and Pride Month (June) graphics. Click the images to download.
HERITAGE MONTH GRAPHICS
Use these graphics in your celebrations of the following Heritage Month observances taking place during the month of May:
• Asian/Pacific American Heritage Month
• Haitian Heritage Month
• Jewish-American Heritage Month
• South Asian American Heritage Month
COVID RESPONSE STORY TEMPLATES
NCAP has partnered with Strategic America to produce a series of Community Action COVID-19 response story templates for CAAs to use in promoting their work during the pandemic. We have both ready-to-go and customizable design materials for one-pager documents, social media graphics, and e-mail templates. The following is just a small sample of what’s available.
Visit our landing page to access the full collection of materials.
SAMPLE PRESS RELEASE & CAM PROCLAMATION TEMPLATES
SAMPLE PRESS RELEASE
Community Action Month is a great opportunity for you to reach out to the media and strengthen your relationships with the press.
Click here to download the press release.
Many elected officials offer proclamations designating the observance of a particular day or month in their local community or state. We encourage our Community Action Agencies to reach out to local mayors, county officials, and governors to request that they designate May as Community Action Month.
Click here to download the proclamation.